Time to rethink website navigation systems

On January 6th, 2013, I outlined my thoughts on how I wanted to design websites that worked for both tablets and PCs.

I made the following observations;

  1. We need to start designing websites with tablets in mind. Displaying PC websites on the 10-inch iPad worked quite well. However, with the smaller iPad mini, we need to make more optimized websites.
  2. Desktop websites tend to be loaded with insane amounts of junk and redundant material. 90% of the content on the Asahi.com website, for example, is either a) advertisements, b) navigation, c) recommended links. The real content of the top page, which we would expect to be the headline news, is only 10% of the page.
  3. Because desktop websites come with so much junk, you would actually lose very little by removing it and making the page fit comfortably on the iPad mini.
  4. Looking at newspaper applications designed for the iPad, it becomes apparent that even the top-navigation bar is not really necessary. If you provide a button that summons up a page dedicated to navigation, you can dispense with even the most basic web navigation elements.

Today, working on an updated version of Ponzu, I am now absolutely sure that top-navigation can and often should be removed. With even the most basic web navigation scheme being cast under doubt, I am now of the impression that website navigation as a whole needs to be completely re-imagined, with inspiration for the new generation most likely to come from native mobile applications.

We’ll update this blog with our progress as it happens.

In the meantime, here’s an excellent write-up of traditional navigation designs and patterns that are common on current websites. Unfortunately, as you can easily see, the vast majority of these designs require the precision of a mouse cursor and are very, very unsuitable for an iPad mini.

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